
The heart of the lake region. Colonial plazas, vernacular architecture, and living Purépecha traditions.

World capital of carnitas. A vibrant shopping center for wood crafts, textiles, and leather goods.

Magical Town of potters. Home to the Imperial Yácatas, the former Franciscan convent and centuries-old olive trees.

Masters of hammered copper. A village where fire and metal create world-renowned art.

The Balcony of Tierra Caliente. A destination with perfect weather, volcanic craters, waterfalls, and historical sanctuaries.

Cradle of the Purépecha Empire. Explore the mysterious volcanic Malpaís and the natural beauty of its lagoon.
You already know our villages, now connect with them through your senses. We've curated four unique itineraries for you to discover the soul, the flavor, and the energy of our land.

A pilgrimage through beauty. Discover the ‘Sistine Chapel of Michoacán’, centuries-old convents, and the spiritual legacy of Don Vasco. A journey to the past where faith and art merge in gold and quarry stone. Let the silence of its cloisters tell you its story.

Pátzcuaro is a living museum. Don't just admire the facades; discover hidden masterpieces within historic buildings, viewpoints, and islands. A visual chronicle that spans from ancient cosmogony to the pride of our identity.

Rodea el alma del lago en una ruta de 360 grados. Inicia con la calma cultural de la ribera y culmina con el espíritu intenso del mezcal y la cocina de humo en Oponguio. Vive una travesía sensorial donde el paisaje se bebe, la tradición se saborea y el atardecer marca el camino de regreso.

Disconnect to reconnect. Paddle in Zirahuén, conquer dormant volcanoes, fly over agave fields, and explore without limits. Feel the pulse of the earth beneath your feet, breathe, and renew yourself. Michoacán is best experienced in its purest form, outdoors and with complete freedom.






