
Named the first Magical Town of Michoacán on June 6, 2002, it is the cultural heart and icon of the state and Mexico.


The first city of the Purépecha empire, Magic Town since November 27, 2012. A wealth of history and crafts

The capital of hammered copper, Magic Town since June 16, 2010, historical and architectural legacy.

The “balcony of the "Hot land”, Magic Town since November 21, 2012. Great weather all year round and historical and gastronomic wealth.

The first settlement of the great Purépecha nation. With great history and gastronomic, cultural and archaeological offer.
You already know our villages, now connect with them through your senses. We've curated four unique itineraries for you to discover the soul, the flavor, and the energy of our land.

A pilgrimage through beauty. Discover the ‘Sistine Chapel of Michoacán’, centuries-old convents, and the spiritual legacy of Don Vasco. A journey to the past where faith and art merge in gold and quarry stone. Let the silence of its cloisters tell you its story.

Pátzcuaro is a living museum. Don't just admire the facades; discover hidden masterpieces within historic buildings, viewpoints, and islands. A visual chronicle that spans from ancient cosmogony to the pride of our identity.

Rodea el alma del lago en una ruta de 360 grados. Inicia con la calma cultural de la ribera y culmina con el espíritu intenso del mezcal y la cocina de humo en Oponguio. Vive una travesía sensorial donde el paisaje se bebe, la tradición se saborea y el atardecer marca el camino de regreso.

Disconnect to reconnect. Paddle in Zirahuén, conquer dormant volcanoes, fly over agave fields, and explore without limits. Feel the pulse of the earth beneath your feet, breathe, and renew yourself. Michoacán is best experienced in its purest form, outdoors and with complete freedom.






